So I did a poll on Twitter last week about which post you guys wanted to see first and the new Urban Decay foundation review was the winner by a reasonable amount! So today i’m bringing to you the review and letting you know whether I think it’s worth the hype or not! I picked this up a few weeks ago when I had a makeover at the House of Fraser counter in Nottingham. I’d had my eye on it for a while and after she’d applied it to my face, I decided to take the plunge!
This foundation is the latest base release from Urban Decay and since i’m a lover of their All Nighter Setting spray, the thought of adding extra longevity to my base through my foundation really excited me! This product retails for £27 so it’s up there with the high end foundations but is a tiny bit cheaper than say the Too Faced Born This Way, Chanel Vitalumiere Aqua or even the Charlotte Tilbury Magic Foundation, all of which are some of my favourites (reviews are linked if you’re interested). You get the standard 30ml for this price and all in all I think Urban Decay have priced this well!
In terms of colour selection then you couldn’t really ask for more, there are 24 different shades for you to choose from with shades ending in .5 having more of a pink undertone than the .0 shades which have more of a yellow undertone. They really have made it pretty simple for you to pick a shade! The sales assistant did tell me that this foundation has a tendency to oxidise on the face and suggests you go for a shade lighter than you would normally wear as it ‘warms up’ to your skin tone. She matched me to the shade 1.0 (the second lightest of the bunch) and oh my god, this stuff is white! It’s kind of misleading as throughout the entire application process i’m determined this is too light, but once my entire makeup is finished and I look in the mirror, it’s actually a pretty good match for my skin! Clearly she knows her stuff. I would be intrigued to try 2.0 though to see how I feel that matches as something in me still wants to believe this is too light.
The packaging of a foundation is always something that draws me in and Urban Decay have really pulled it out of the bag with this one! It almost looks like a metal cage around the foundation and features a longer, slimmer bottle than regular foundations. The gun metal grey metallic packaging just calls to me on so many levels! Thankfully, it also comes with a pump so there’s none of that tapping it on the back of your hand stuff going on here!
So, so far it’s sounding pretty good right? It’s ticking every single box I would ever want it to tick, but then we come to the formulation. When you pump this out, it’s just a standard foundation thickness, not watery but also not gloopy either and a little does go a long way which is great. I found one pump is pretty sufficient or two maximum if I want a slightly heavier coverage. Again, this is all sounding good, however this clings to every fine line, hair, pore, dry patch, you name it, it clings to it! I have combination skin and don’t usually find foundation clinging is a problem as I moisturise and exfoliate regularly, but this is the worst offender for clinging that I think I’ve ever tried! I find that rather than blending with my skin, it sits on top of it so it looks a little cakey and like it’s not quite sitting right. I wondered whether this would dissipate during the day once the product warmed to my skin, however this dry looking appearance is maintained right until you take the product off! I have tried everything, applying with a beauty blender, applying with a brush, using a hydrating primer, setting with the all nighter setting spray but nothing is seeming to work which is such a huge shame! It’s so bad that I’m debating on whether to try and take it back or not but I love the girls at that counter so I don’t want to look stroppy!
Sadly, this product is a resounding fail for me personally. I’ve read so many reviews of people who love it and it makes me so sad that this is just working terribly on my skin. I don’t classify myself as having problematic skin so I would imagine there are a few people who will encounter this problem too. Have you tried this foundation? Did it work for you? If so, what skin type do you have?
P.s just to end this post on a lovely light note, here’s what I have to contend with when taking blog photos, it may also explain the loose hairs that sometimes photobomb my pictures!!: